Researchers at Michigan State University found that shoppers were more likely to see and make use of front of package nutrition labels rather than examine the more complex nutrition facts panel for information. A box of cookies may say “70 Calories per pack.” A carton of orange juice states “110 Calories per 8 fluid ounce serving.” A box of cereal graphically lists low fat, 5 grams of fiber, and only 6 grams of sugar per serving.
These easy to spot messages catch your eye while shopping. The more complex nutrition facts panel, which is usually on the back or side of a package, requires you to pick up the food, turn the package over and read through lines of information. Quickly scanning front of label nutrition information appears to be a more effective tool in helping a shopper make choices.
