Food shoppers’ attitudes are changing when it comes to deciding which foods are healthy choices for themselves and their families and which foods represent their values. This wide variation in needs and acceptability is an enormous challenge for food companies and supermarkets. As many as three-quarters of all food shoppers make buying decisions based on … Read More
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Over the past few years money has been tight and people are looking to not only save money when they grocery shop but they want their dollars to count with healthy food purchases. 32% of shoppers are making food decisions based on the nutrition value of foods 55% of shoppers have switched to whole grain … Read More
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October is Fair Trade Month, a time when we should be thinking more about the products we buy. A recent survey showed that while 70% of shoppers are familiar with the term Fair Trade, they are confused about what it means — and why they should choose these products over other brands. Fair Trade agricultural … Read More
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You may think you’re making the decisions at the supermarket. You’re wrong. Americans have come a long way from the turn of the 20th century, when they bought groceries in small, locally owned stores. Today, they mostly shop for food in megacenters—10 of the largest supermarket chains, led by Wal-Mart, sell more than 80% of … Read More
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You run in for toilet paper and milk, and leave with enough food to feed a small army. The good news is, you’re not alone. The bad news is that every time you go to the supermarket, you’re the target of food marketers whose job it is to entice you to buy their products — … Read More
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You’re in the supermarket buying green beans for dinner. Which should you pick – fresh, frozen or canned? If you’re buying green beans, you’re already on the right track. Fewer than 25% of Americans eat enough fruits and vegetables each day. But, back to your dilemma. When we talk about vegetables being “fresh,” there’s garden … Read More
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