The energy drink market is exploding with sales of $12.5 billion annually. Men, Hispanics and those with children in the household are the largest users. The majority of this group is made up of young to middle-aged adults who are entering the age where risk factors for heart disease are starting to appear. Yet, few … Read More
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Get equal performance, more nutrients and pay far less. Yes, energy drinks hydrate but with added caffeine and other stimulating compounds they may also create a diuretic effect. Couple bananas with zero calorie plain water and you still come out ahead. In a recent study trained cyclists were fed bananas or a sports drink during a … Read More
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A report issued by the Substance Abuse and Mental Health Services Administration reported that non-alcoholic energy drinks resulted in 13,114 emergency room visits in 2009. Men aged 18 to 39 made up the majority of visits and 44% of emergency room visits were the results of combining energy drinks with alcohol or drugs. Sales of … Read More
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Energy drinks are one of the fastest growing beverage categories, with new innovations coming out all the time. More than 500 new energy drinks are launched yearly. Two of the newest are energy shots — small bottles (about 2 ounces) that deliver the same energizing components in a smaller volume — and malt beverage-energy drink … Read More
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Energy drinks, sports drinks, vitamin water, herbal drinks…are they healthy? And do we need them? “Functional drinks” — sports drinks, vitamin waters, energy drinks, herbal drinks — are the fastest growing drink category today. They make up 30% of all the drinks consumed in the US. But are they healthy? And do we need them? … Read More
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