Advertisers and marketers have long known that the pester power of children can influence foods that families buy. Researchers decided to see if childrens’ pester power could be turned into a positive influence on family health.
Healthy eating lessons were offered at Head Start sites. At the conclusion of the study, it was shown that because of the childrens’ influence families were eating more fruits and vegetables, less nutrient-poor food, and parenting practices related to food had improved. The kids taught good nutrition practices at home showing that pester power can be a source for positive change.
