New in the Market: I Heart Keenwah

by Jo-Ann Heslin, MA, RD, CDN on May 6, 2013 · 0 comments

Iheartkeenwah-300We love to try new foods. Some are great. Some don’t measure up and some become staples in our kitchen. See what you think.

Americans will never stop snacking, but people are looking for healthier versions of old standbys, like potato chips. I Heart Keenwah is just that, snack clusters based in whole grain quinoa (keen-wah), an ancient grain. Now you see how the company got its name.

Quinoa is a grain-like crop grown for its edible seeds. It is not actually a true cereal food but a member of the grass family and botanically related to spinach, sweet chard and beets. Quinoa originated in South American and has been grown as a domesticated crop for more than 3,000 years. It was one of the 3 staple foods of the Inca population.

The grain contains more protein than traditional cereal grains with significant amounts of calcium, phosphorus and iron. I Heart Keenwah capitalize on the grain’s inherent healthy properties to produce a snack with simple ingredients and no added colors or preservatives.

I Heart Keenwah comes in crunchy squares resembling the texture of peanut brittle. There are 4 flavors. Almond, the original, is made of puffed quinoa flakes and whole quinoa mixed with almonds. Cranberry Cashew and Ginger Peanut are made of whole grain quinoa, quinoa flakes and crisps. Chocolate Sea Salt, with a nice blend of sweet and salty, is made with organic whole grain quinoa, flakes and puffs. A 1-ounce serving, averaging 7 to 8 pieces, has 120 to 130 calories and 2 to 3 grams of protein. Quinoa is a gluten free grain so I Heart Keenwah is certified gluten free (GF).

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