New in the Market: Phase III Recovery Drink

by Jo-Ann Heslin, MA, RD, CDN on April 11, 2011 · 17 comments

We love to try new foods. Some don’t measure up and some become staples in our kitchen. See what you think.

Gold medal winner Michael Phelps reportedly drank Carnation Instant Breakfast between Olympic swimming events. And, numerous studies have suggested that lowfat milk is an excellent post-exercise drink to maximize hydration and muscle recovery. Phase III Recovery drink has taken this research one step further, developing a milk-based recovery drink.

Every post-exercise drink should aim to rehydrate, replenish and rebuild. Rehydration is essential to maintain the body’s function and get it ready for subsequent exercise. Lowfat milk and lowfat chocolate milk have been shown to be more effective post-exercise than water or most sports drinks. Phase III Recovery starts with 1% fat milk. It then filters the milk to reduce the lactose and concentrate the natural proteins found in milk. Each 14.5 ounce bottle contains 35 grams of protein and 9 grams of lactose, which should be low enough to be tolerated by most people with lactose intolerance.

Research has shown that protein buildup seems to hit a ceiling if a meal or snack exceeds 30 grams of protein. Eating more protein than that at one time is simply stored as fat and not used to make muscle. The protein in Phase III Recovery is only slightly above this suggested ceiling. In addition, studies have shown that combining carbohydrate with protein post-exercise increases performance, helps restore muscle glycogen and reduces fatigue. Phase III Recovery has a 1 to 1 protein to carb ratio.

It is available in both vanilla and chocolate flavors. The vanilla has an intense sweet vanilla flavor. The chocolate was more mellow and similar to chocolate milk. The product carries the Real Milk Seal and has been approved for use by the US Olympic Snowboarding team.  A 14.5 ounce bottle of vanilla has 320 calories, 900 milligrams of calcium, 340 milligrams of potassium and 125 milligrams of sodium; chocolate has 330 calories, 800 milligrams of calcium, 500 milligrams of potassium and 120 milligrams of sodium. Both are kosher certified.

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{ 17 comments… read them below or add one }

chris February 26, 2012 at 2:31 pm

WOW! i just picked this up and its AMAZING!


Buffmax March 12, 2012 at 9:07 pm

This stuff is great. Worth the price… Better than muscle milk.


Aaron March 31, 2012 at 4:36 pm

Phase 111 is great. More protein and tastes better than anything else on the shelf


Janus March 31, 2012 at 5:09 pm

I just bought my first bottle and I love this stuff. Tastes better than muscle milk and I will be buying more soon.


Jeff May 19, 2012 at 11:34 am

Phase III is absolutely delicious. Plus, for some reason, buying this drink and having it at home has allowed me to remain motivated to work out — weird, I know. Phenomenal product. It’s only a matter of time until it’s available nationally. Until then, FTW!


Steve May 20, 2012 at 10:26 pm

This stuff is amazing. I tried it last week after one of my workouts, felt re-energized in no time at all. Has a delicious taste to it as well, I think it is way better that muscle milk and plan on purchasing a few cases of it.


ReadTheLabel May 26, 2012 at 10:14 pm

This product contains 6X the sugar as compared to Muscle Milk Light so spike in energy is from sugar spike! 14.5oz Phase III has 32g of sugar vs 3g of sugar for 8.25oz Muscle Milk Light (14.5oz has 5.27oz of sugar). Protein to ounce ratio is about even but Muscle Milk Light is also less expensive at Costco ($30 for 24 pack of 8oz).


Roger July 16, 2012 at 4:51 pm

I “read the label” and see that Muscle Milk “Light” is, in fact, a “light” product marketed toward people on a weight-loss diet. Phase III is not. However, when we compare Phase III to Muscle Milk (original) we see that Phase III has 15g more protein, which is more protein ounce for ounce. The really interesting difference is that Muscle Milk has vegetable oil whereas Phase III has low calorie cellulose gel as a thickening agent. The 220 Calories in 11oz of Muscle Milk (vs 330 in 14.5 oz of Phase III) suddenly looks a little shaky, wouldn’t you say?


jack July 24, 2012 at 2:04 pm

That is like saying when you compare Coke to Diet Pepsi, Coke has way more sugar and calories.


JD February 26, 2013 at 1:59 pm

True but comparing apples to oranges. Muscle Milk uses a blended protein which includes casein, a slow digesting form of protein. It also contains no milk which means it’s essentially all chemicals. Not saying it’s bad but different. The sugar in Phase III is primarily from milk sugar (lactose) but also contains real sugar. The protein is listes as “high protein reduced sugar lowfat milk” which another way of saying whey protein. The high sugar content is good for fast recovery after strenuous exercise while MM works best when used before bed since it digests more slowly.


CW February 27, 2013 at 4:03 pm

I think for the money. Oh Yeah! should be in the mix. Taste is amazing, 220 cal. 32g protein, made with real mil, but difiltration makes lactose free, Gluten Free..tough to beat


Shelley September 13, 2013 at 12:55 pm

Casein is milk protein. So how can they say it doesn’t contain milk?


Frank July 20, 2012 at 3:22 pm

Leading sports recovery sports product, more protein than anyother product like Core or Muscle Milk, and taste better. And is cheeper when thinking about product content. Made from real milk and tast great chilled. Does not need refrigeration when stored but best chilled. Shelf life is 12 months. This is a winner all the way around!


mike November 15, 2012 at 12:49 pm

Love this stuff so much I bought stock in Attitude Drinks


sam January 25, 2013 at 10:43 am



Kreate Muscle Builder May 12, 2013 at 11:06 pm

Wow that was odd. I just wrote an really long comment but after
I clicked submit my comment didn’t appear. Grrrr… well I’m
not writing all that over again. Anyhow, just wanted to say excellent blog!


Andrew August 17, 2015 at 8:26 am

– Thanks for the comment, Jody. I’m not sure how folbuaus my life is but it’s definitely fun. Thank you! I’m with you on the games. I think they feel really forced and most ppl I know do not like them. I think food and drinks are enough to bring people together. Sometimes it’s more painful if you don’t know anyone and have to interact by playing games. It’s like a team-building exercise at work!


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