New in the Market: New Varieties of Campbell’s Tomato Soup

by Jo-Ann Heslin, MA, RD, CDN on March 11, 2013 · 0 comments

campbell yellow tomato soup 300We love to try new foods. Some are great. Some don’t measure up and some become staples in our kitchen. See what you think.

Innovation is often defined as a simple twist on the ordinary. Campbell Soup is always innovating their product line. Tomato soup, which was first produced in 1897, is one of the top-ten grocery items purchased and eaten by more than 25 million people each week. It is Campbell’s bestselling soup. The company is now offering some newer tomato variations alongside their old standard.

Sun-Ripened Yellow Tomato soup is a condensed soup with a beautiful orange color. A 1-cup serving, prepared, has 100 calories, 1 gram of fat, 5 milligrams of cholesterol, 480 milligrams of sodium and 800 milligrams of potassium. If you eat the entire can, as most do, note that the sodium would double and may be too high for some. We are glad to see the Campbell is reporting potassium values on many of its newer labels. More and more consumers are looking for this value, which is not required under the nutrition labeling law. Including potassium values is voluntary on the part of the company.

Thai Tomato Coconut and Tomato Roasted Garlic Bacon are part of the Gourmet Bisques line packaged in shelf-stable 18-ounce boxes. As the name bisques indicates, these are thick, creamy soups with trendier, robust flavors. Thai Tomato Coconut has 200 calories in a 1 cup serving, 9 grams of fat (8 of which are saturated), 15 milligrams of cholesterol and 660 milligrams of sodium. Tomato Roasted Garlic Bacon has 240 calories in a 1 cup serving, 10 grams of fat (6 of which are saturated), 35 milligrams of cholesterol and 820 milligrams of sodium.

Some fun facts about tomato soup:

Each can of Campbell Tomato Soup contains approximately 5 tomatoes.

According to the Campbell Soup Company, Dr. John T. Dorrance had been reluctantly hired by his uncle, the general manager of the company.  Dr. Dorrance soon earned his modest $7.50 per week salary when he came up with the idea of canned condensed soup — taking out the water. This made a 10 ounce can of condensed soup cost a dime whereas a 32 ounce can of traditional soup was 30 cents, saving money on shipping, packaging and storage. It also made the Campbell’s brand a household name.

The red and white Campbell’s Tomato Soup can is one of America’s greatest icons, immortalized by Andy Warhol in the early 1960s.

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